Senior tourism in China
As in the rest of the world, senior tourism in China is quickly developing due to population ageing and increasing standards of living. Besides, western values of self-enjoyment are spreading fast among Chinese seniors, who want to travel and discover both China and the rest of the world.
The younger generations of Chinese seniors are more and more educated and independent as well as wealthier. Studies show that they increasingly tend to choose tourism packages specifically designed for seniors.
241 million senior citizens (aged over 60) in China in 2018.
130 million outbound trips of Chinese people in 2017.
7% is the annual growth rate of outbound trips of Chinese citizens between 2016 and 2017.